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tracing.tools vs Plausible

The same privacy stance, plus revenue and a copilot.

Plausible made cookieless analytics respectable, and tracing.tools keeps the same rules: no cookies, no banner, no personal data. On top of that it ties every payment back to the referrer, campaign and landing page that earned it, and lets you ask questions instead of building filters.

Revenue, not just goals

A goal tells you a checkout happened. tracing.tools records the amount and attributes it, so the sources you compare are ranked by money, not by conversions.

Ask, don't dig

“Why did traffic spike yesterday?” is a question, so you can ask it. The copilot answers from the same numbers the dashboard shows and never invents a metric.

Same script weight, same privacy

The tracker is 1.4 kB gzipped, loads deferred and stores nothing in the browser. A visitor is a salted hash that rotates every day.

Side by side with Plausible

 tracing.toolsPlausible
Revenue attribution built in
Fully cookieless, no consent banner
Ask questions in plain language
Script size1.4 kB1 kB
Real-time dashboard
Raw event export / APIPaid
Data residency in the EU
Data samplingNeverNever

Ship the tag, ask the question

Free up to 5k events a month, forever. Two minutes and one line of HTML. No cookie banner, ever.