Terms of Service

By creating an account, installing the tracker, using an API key, or otherwise using the Service, you agree to these Terms. If you use the Service for an organisation, you confirm that you have authority to bind that organisation; “you” includes that organisation.

If you do not agree, do not use the Service. You may not use it where doing so would violate applicable law or a binding obligation you owe to someone else.

Keep account credentials and API keys secure. You are responsible for activity under your account and for promptly revoking or rotating credentials you believe have been exposed.

Provide information that is accurate and keep it current. You may invite only people who are authorised to access the sites and data you make available through the Service. We may suspend access where we reasonably believe an account is compromised or used unlawfully.

The Service records and presents analytics for the sites you configure. In its default cookieless mode, the tracker derives a visitor identifier from technical signals and a salt that rotates daily. That identifier is designed to work within a day and is not a persistent browser identifier. This design does not make a legal determination for your particular site or jurisdiction.

Measurements, attribution, exports, and AI-assisted answers are informational. They can be incomplete or inaccurate because of configuration, blockers, browser and network behavior, data sent by you or a provider, aggregation, or other factors outside our control. Check important decisions against the underlying data and independent sources; do not rely on AI output as legal, financial, medical, employment, or other professional advice.

You control which sites, events, properties, visitor traits, and payment-provider information are sent to the Service (“Customer Data”). You are responsible for Customer Data and for your use of it, including having a lawful basis, giving any required notices, obtaining consent where required, and responding to people whose information you collect.

Do not send payment card data, authentication secrets, special category or similarly sensitive personal data, or any data you are not entitled to collect or disclose. If a legacy configuration or deployment uses a cookie-based identifier, you are responsible for any consent and notice obligations that apply to that choice.

As between us and you, you retain your rights in Customer Data. We may process it only as needed to provide, secure, maintain, and support the Service, and as described in our Privacy Policy or required by law. The parties’ data-protection roles can depend on the processing and applicable law; these Terms do not replace any data-processing agreement that may be required for your use case.

You may not, and may not help anyone else to:

• use the Service unlawfully or to infringe another person’s rights;
• probe, disrupt, overload, bypass access controls, or interfere with the Service or its users;
• share credentials or API keys except with authorised users of your account;
• reverse engineer, copy, or resell the Service except where applicable law does not permit a restriction; or
• use the Service to build or operate a competing hosted analytics service from our non-public materials.

API access is for your authorised use of the Service and is subject to these Terms. We may apply reasonable technical limits or suspend requests that threaten the Service’s security, availability, or integrity.

We retain all rights in the Service, including its software, design, documentation, and trademarks. Subject to these Terms, we give you a limited, non-exclusive, non-transferable right to use the Service during your authorised access period.

Each party may receive the other’s non-public information. The receiving party will use it only for the Service relationship and protect it with reasonable care. This does not apply to information that is public without breach, independently developed, rightfully received from another source, or required to be disclosed by law.

Available plans, included usage, trial availability, prices, and metered usage are described on our Pricing page or in a separate written agreement. You are responsible for applicable fees and usage charges that apply to the plan or agreement you select.

The Service may enforce a plan’s stated limits, including pausing collection on a free plan or recording metered usage on paid plans. Enterprise terms, if agreed in writing, control where they conflict with these Terms. These Terms do not create a refund, cancellation, invoicing, or payment-processing commitment beyond what is stated in the applicable checkout flow or written agreement.

We may change, suspend, or discontinue features when reasonably necessary for maintenance, security, legal compliance, or product development. We may suspend or end your access for a material breach of these Terms, a security risk, or unlawful use.

You can stop using the Service at any time. You can delete a site or its collected data through the dashboard where those controls are available. Deleting data or closing an account may be irreversible; any remaining retention or deletion obligations are governed by applicable law and the Privacy Policy.

To the maximum extent permitted by law, the Service is provided “as is” and “as available.” We disclaim implied warranties, including merchantability, fitness for a particular purpose, non-infringement, and uninterrupted or error-free availability.

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, goodwill, or data. Our total liability arising from the Service or these Terms is limited to the fees you paid for the Service in the twelve months before the event giving rise to the claim.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law. Mandatory consumer rights, where applicable, are not affected.

We may update these Terms from time to time. The updated version takes effect when posted, unless a later effective date is stated or mandatory law requires a different process. Continuing to use the Service after that date means you accept the updated Terms.

Questions about these Terms? Contact us at hello@tracing.tools.